Hello there,

MAMA Dubai 2025: Future in Motion - the year’s most anticipated gathering for marketing innovators, app leaders, and growth visionaries is only one week away!

We are excited to reveal full agenda and speakers for the day. Join us on November 6, 2025, at Park Hyatt Dubai for a full day (9 AM to 11 PM) of insights, discovery, and inspiration, followed by an evening of networking, music, and celebration under the Dubai skyline.

What’s on the agenda:

10:00 The State of App Marketing in 2025 | Alex Grach, General Manager EMEA, AppsFlyer

10:30 Winning the Game with Data Collaboration | Edik Mitelman, General Manager DCP, AppsFlyer

11:00 Coffee break

11:20 Motion Labs & Networking - Interactive “Ask Me Anything” roundtables on AI, Retail Media, Gaming, Loyalty, and Fraud Protection

12:00 The Next Era of Loyalty in Finance: CX, Trust & Performance
Lesia Kupriienko, Industry Lead Finance, AppsFlyer
Vitaly Kolesov, Marketing Technology and analytics Team Lead, Libertex
Hazem EL Taha, Senior VP, Global Marketing Technology, HSBC

12:30 How Performance marketing will look like in the AI era? | Ligita Burnham, Solutions Marketing EMEA & LATAM, AppsFlyer

13:00 Lunch Break

14:10 AI Agents | Thomas Kriebernegg, General Manager for Agency, SplitMetrics

14:30 From Play to Pay — Where Gaming Meets Commerce
Sue Azari, Industry Lead eCommerce, AppsFlyer
Adam Smart, Director of Product Gaming, AppsFlyer
Anh N., VP of Marketing, Wolt

15:00 Coffee break

15:20 Motion Labs & Networking - Interactive “Ask Me Anything” roundtables. Session #2

16:00 C-Level Hot Takes on the Future of Mobile Marketing
JD Morin, Senior Account Executive, AppsFlyer
Hitesh Malhotra, , Marketing Leader, Ex - Damac, 6th street, Nykaa, Lenskkart
Wade E., Chief Strategy and Marketing Officer, Fast Ventures

16:30 The Future of Leadership – AI Insight, Human Trust & the Power to Influence What’s Next | Dr. Kate Barker, CEO & Executive Coach

16:50 The Perfect Storm – Turning Challenge Into Opportunity, One Step at a Time | Darren Elliot, VP Sales EMEA, AppsFlyer

17:00 Networking, dinner and party till late

Secure your spot now and be part of Future in Motion. Participation is free but subject to pre-selection by the organizers.

Apply now - a few seats remain!

Best regards,

AppsFlyer MAMA Dubai Team