The Flyer

Creative optimization masterclass – 3 power moves to scale smarter

Tired of guessing when your ads need a refresh? This deep dive from Matej Lancaric shows how to keep top creatives performing longer with smarter fatigue detection, cross-geo insights, and a single dashboard to manage it all.

Is your AI making decisions on shaky data?

Marketing AI is only as smart as the data you feed it - and most teams are flying blind. This new post from our product and AI leads breaks down how to spot the hidden gaps in your data foundation, and why clean, contextual, and consented data is the real unlock for smarter automation.

Safari’s iOS 26 update just broke a key signal. What does it mean?

Apple’s latest move? Freezing the OS version in Safari’s user-agent string - which could throw off attribution for anyone relying on that signal. AppsFlyer saw this coming and shipped a fix early, but it’s a reminder: attribution needs to adapt fast.

Vietnam’s app economy is evolving - here’s your 2025 deep dive

Installs have surged 136% since 2018, but growth now looks different. Our new Vietnam report unpacks what’s really happening in one of Asia’s hottest markets, from iOS finance app momentum to the rise of hybrid monetization and fraud risks that won’t quit.

Escaping the 9-to-5 Treadmill with Simon Squibb - The Epicenter

Simon Squibb, founder of HelpBnk, shares how he went from being homeless at 15 to selling his company to PwC, and why the real path to success isn’t a salary. It’s starting before you’re ready.

Inside mobile influencer marketing with NordVPN | Influence Unpacked Ep. 6

Get insider tips on creator collaboration, promo code strategies, and why niche beats flashy every time.