Hello Marlen,

Get ready for MAMA Dubai 2025: Future in Motion - the year’s most anticipated gathering for marketing innovators, app leaders, and growth visionaries.

Join us on November 6, 2025, at Park Hyatt Dubai for a full day (9 AM to 9 PM) of insights, discovery, and inspiration, followed by an evening of networking, music, and celebration under the Dubai skyline.

What’s on the agenda:

• The State of App Marketing in 2025 - a look at the key shifts shaping the ecosystem this year.
• The Untapped Side of Your Funnel - how to unlock growth beyond acquisition.
• Motion Labs - interactive roundtables on AI, Retail Media, Gaming, Loyalty, and Fraud Protection.
• Retail Media Case - winning the game with data collaboration.
• The Next Era of Loyalty in Finance - trust, CX, and performance in the digital-first economy.

• From Play to Pay - how gaming mechanics are transforming engagement and commerce.
• Performance Marketing in the AI Era - a keynote from AppsFlyer unveiling a bold product vision for autonomous marketing.
• C-Level Hot Takes - senior leaders discuss the future of mobile, AI, fraud, privacy, and loyalty.
• The Future of Leadership - a closing keynote by Dr. Kate Barker on leading with insight and trust in the age of AI.

Throughout the day, we’ll organize dedicated spaces for 1:1 networking with other forum participants. In addition, Motion Labs will take place twice during the day — “Ask Me Anything” interactive roundtables on AI, Retail Media, Gaming, Loyalty, and Fraud Protection, featuring industry experts.

The day wraps up with a networking party and entertainment lasting into the late evening.

Secure your spot now and be part of Future in Motion. Participation is free but subject to pre-selection by the organizers.

Apply now - a few seats remain!

Best regards,
The AppsFlyer Team