Hi Marlen,
Your creative workflow is probably more powerful and productive than ever (thanks, AI) - but more creatives also mean more noise.
That's why understanding what truly works is so important, but also harder than ever.
We've just released our groundbreaking State of Creative Optimization - 2025 Edition analyzing 1.1 million creative variations and $2.4 billion in ad spend to reveal:
- What emotional and psychological triggers make users stop scrolling
- Performance benchmarks across Gaming & Non-Gaming verticals
- The specific user motivations and hook types driving the highest engagement
- Expert insights from Meta and Dentsu Creative on what's working now
If you're serious about making your creatives deliver real ROI in 2025, this is where to start.
