Welcome to the April Flyer

Hey there,

Here’s a creative truth: We’re not facing a production problem anymore - we’re facing an optimization problem.

AI has made it easier than ever to crank out creative variations at scale. But as the volume rises, the real question is no longer can you produce—it’s do you know what actually works? That’s where AppsFlyer’s new Creative Optimization Report comes in.

Built from the analysis of over 1.1 million ad creatives, this 1st-of-its-kind report is your guide for decoding what truly engages people. From emotional hooks to storytelling formats and psychological drivers, it unpacks the patterns behind performance and reveals why your next winning creative might not be your flashiest one.

Whether you’re a performance marketer or a creative lead, this is your chance to reconnect with what makes people tick and create ads that don’t just convert, but connect.

Let’s dive in.

Jude from AppsFlyer

So what happened this month..?

The 2025 Creative Optimization Report—What Actually Works?

We analyzed 1.1M creatives to find out what really drives performance. From emotional hooks to story formats, this report breaks down why top creatives win—and how to spot your next breakout ad.

See what's working now

	Winning Big with Influencers - Your UA Playbook Influencer marketing is one of the fastest-growing channels for apps—and now there’s a guide built to make it work for performance. From picking the right creators to budgeting, measuring success, and learning what not to do, this new resource (written with creator Marion Balinoff) is packed with lessons. Get the guide

	Apple Ads Meets SKAN - Here’s What You Need to Know Starting April 10, Apple Ads will support SKAN (AdAttributionKit), bringing it in line with the rest of the iOS ecosystem. This opens the door to consistent cross-channel comparisons and more accurate attribution. Find out what’s changing, what it means for your ROAS, and the 3 things you must do to stay ahead. Find out here

	Your No-BS Guide to High-Impact Ad Creatives Creativity isn’t just a nice-to-have—it’s the #1 driver of campaign success. In our latest blog, we break down how to craft scroll-stopping ads with storytelling, standout visuals, and clear value. Plus, see how AI is helping marketers optimize creatives in real time. Get the guide

Podcast spotlight

Influencer marketing that drives app growth

We’ve just dropped Episode 2 of Influence Unpacked, our new YouTube series with Marion Balinoff. It’s packed with real-world influencer marketing strategies for apps and games—from UA and first-party data to building scalable growth engines.

Listen now

Video spotlight

Thanks for reading, see you next month

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My Emails

Welcome to the April Flyer

So what happened this month..?

Podcast spotlight

Video spotlight

Thanks for reading, see you next month