Welcome to the February Flyer
Hey there,
Here’s a marketing truth we don’t talk about enough: owned media is outperforming paid remarketing.
New data reveals that conversions from owned media campaigns have skyrocketed, with a 64% increase in 2024 alone. Web-to-app conversions? Up a staggering 77% YoY—with Finance brands leading the way.
Why?
The rise of deep linking and first-party data strategies. Marketers are doubling down on owned channels like email, SMS, and referrals, using deep linking to drive seamless customer journeys and higher LTV.
The results speak for themselves: owned media campaigns are nearly twice as effective as paid in driving paying users.
So, how do you turn this trend into growth? We’re breaking it all down with fresh data, key benchmarks, and actionable strategies in this special Deep Linking edition.
Let’s dive in!
