Welcome to the November Flyer

Hey marketer,

This season is about gratitude so we’re focused on something all app marketers can be grateful for - anywhere-to-app user journeys.

With the deprecation of Firebase Dynamic Links on the horizon, we’ve curated a menu of deep linking content for you.

Our main course is a comprehensive guide to FDL deprecation, with expert insights on the side, and a tasty episode of UA Legends featuring Wolt’s VP of Growth for dessert.

Bon appétit,

Micky from AppsFlyer

So what happened this month..?

Google is shutting down Firebase Dynamic Links: Here’s what to do

The depreciation of Firebase Dynamic Links leaves a gap in the user flow. Check out this blog to understand how deep linking can help bridge the gap and provide seamless user journeys.

	Tackling the challenge of fragmented data in subscription app marketing Gain a greater understanding into the challenge of fragmented data in subscription app marketing and uncover strategies to help overcome them. Read more

	UA Legends: Delivering growth with Wolt Buckle up for a delicious episode of UA Legends as Adam welcomes Anh Nguyen, the visionary VP of Growth at Wolt who's transforming the food delivery landscape. Listen now

	The state of data collaboration in commerce and retail media Dive into key trends for data collaboration in commerce and retail media and understand what needs to be included into an effective retail media strategy. Read more

Event spotlight

Retargeting strategies for app growth during the promo season

Watch experts from AppsFlyer and RBT house discuss the impact of promo season on in-app spending and the importance of retargeting efforts.

Video spotlight

Deep Linking 101: How to Boost CX & App Performance With Deep Links

Thanks for reading, see you next month

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Welcome to the November Flyer

So what happened this month..?

Event spotlight

Video spotlight

Thanks for reading, see you next month