Welcome to the October Flyer

Hey marketer,

Signal loss can be a scary subject when you think about it. All your data is hidden behind a privacy-first mask that makes it hard to identify the insights underneath them.

This Halloween, we’ve got a lot of treats and just a few tricks to help you make the most of your data and create a new data reality.

Happy reading,

Micky from AppsFlyer

So what happened this month..?

First party data guide

Here's everything you need to know about first-party data. Why it's important, how to collect it, keep it clean, and use it safely in the age of privacy.

	Performance index 17 In the 17th edition of AppsFlyer's Performance Index, explore the return to growth of 2024 and the split story between gaming and non-gaming apps. Read more

	Cut the Sandbox noise Dive into what Privacy Sandbox means for attribution APIs and explore what advertisers can expect from the reports it generates. Read more

	Black Friday trends for 2024 Learn the lessons from the data of 2023 and apply it to your Black Friday campaigns of 2024 for user acquisition and remarketing success. Read more

Event spotlight

Playing in the Sandbox

Our panel of experts covers everything from early adoption trends to how it compares with SKAN, helping you navigate these changes in a privacy-first world.

Video spotlight

Thanks for reading, see you next month

What did you think of this newsletter?

My Emails

Welcome to the October Flyer

So what happened this month..?

Event spotlight

Video spotlight

Thanks for reading, see you next month