Hey Marlen,
Did you know that ad fraud cost marketers $81 billion in 2022? Let me paint you a picture:
Did you know that ad fraud cost marketers $81 billion in 2022? Let me paint you a picture:
- Imagine investing your time, effort, and money into measuring your marketing campaigns.
- Suddenly you find out that a big chunk of your “users” were actually a result of fraud!
- Install hijacking, SDK hacking, and mobile device farms are all potential causes of this news.
Well, it’s not great and unfortunately it is only predicted to increase.
Check out this guide to arm yourself with the knowledge and tools you need to fight fraud and protect your marketing budget.
We’re here to help,
Micky from AppsFlyer