Hey Marlen,

Nearly 1 in every 2 apps are uninstalled within the first 30 days. Why? We have a few ideas…

• Consumer expectations demand seamless, on-brand experiences across every channel and device.
• Shorter attention spans put retention in a constant struggle against user abandonment.
• Sometimes high churn rates require larger, data-driven strategic efforts and to get the results you are looking for.

So how do you boost retention to overcome abandonment?

Well, you invest in the best re-engagement strategy (here’s how) and then measure the return on experience (there’s a guide for that, too)

Hope those help,

Micky from AppsFlyer